Liking the merch, possibly a good step (who knows though really).
Regards the above post, having a full run and gun server is all fine and well, but even back when you could carry as much as you wanted and use any gun you wanted, the servers were often desolate so it really made little difference.
EU1 fills up just fine, EU3 - well I honestly don't know as I don't play there. So I would say if you want to generate more player base it's having a new game mode on EU2 (what that might be I have no idea). I mean other maps have been tried and they didn't work, though I am somewhat surprised as a smaller map makes a lot of sense (you get to a fight quicker). So maybe AW needs a second game type to supplement I&A.
Either way I will still support you guys where I can, it's a good community/server/game mode.